Stores and makers, each chosen for something different.
6 stores that carry many brands, and 11 makers that sell their own work direct. We don't rank them, because a ranking would imply a measurement we haven't made. What's useful is knowing what each is good at, and what it isn't. No retailer pays to be here.
Many of the big toy brands, sold through a checkout you already use, often with fast delivery.
Carries
Mainstream toys, lube, bedroom basics
Price
Every price point
Start here if
Restocking something you already know you like, or a brand-name toy you've already researched.
Look elsewhere for
Guaranteed discretion or careful browsing. Packaging and the name on the label depend on who sells and ships each item, and listings from third-party sellers vary in quality.
Wide range of familiar brands in one account
Each listing shows who sells it and who ships it
Check that the seller is the brand or Amazon itself before buying
Packaging
Depends on the seller and how the item is shipped. There is no category-wide discreet policy.
Billing
Appears as an ordinary Amazon order.
Shipping
Varies by listing and seller; delivery dates show before checkout.
Returns
Most items within 30 days of delivery, but Amazon excludes items that pose health or safety risks and anything marked Final Sale. Check each listing.
Brands selling what they make. Going direct usually means the newest models first, every color and size, spare parts, and warranty help from the people who built it.
Direct from the maker/Design-led
Lelo
Objects designed to be left out: materials, finish, and packaging treated as part of the product.
Carries
Vibrators, couples toys, massagers
Price
Premium
Start here if
Gifting, and for anyone who wants a premium object rather than a gadget.
Look elsewhere for
Range shopping. It's a boutique line, so you won't find breadth or a bargain here.
Best-in-class design, materials, and finish
Gift-worthy packaging that works without rewrapping
One-year warranty plus a ten-year quality guarantee
Packaging
Plain cardboard box without big logos; the brand name appears in small print on the waybill.
Billing
Not stated on their site.
Shipping
Free regular US shipping over $75, about 8 to 10 days plus processing.
Returns
Not clearly published on the US site. Ask before opening anything.
This is a directory, not a league table. We deliberately don't score retailers, not out of ten, and not in words either, since "strong" and "excellent" are just numbers wearing a costume. What we can tell you is what each one specializes in and who it suits. For volume feedback, their own Google and third-party reviews say plenty.
Packaging, billing, shipping, returns, and warranty detail is what each retailer publishes and can change without notice. Check before ordering if it matters to you.
No retailer pays to be listed, and none gets a better spot for paying us. Where we earn a commission on a purchase, the card says so. Other outbound links may also be affiliate links; see our affiliate disclosure.